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Unfortunately, the flip side is also true, and I’ve seen many a company pounce on a Tweet or a blog post trying to shill their product at the expense of others. For a lot of people, competition means that one product has to put another out of business. Many can’t see the value in coexisting with competitors, and don’t seem to realize that the negative evangelism isn’t evangelism at all.
In the current social media climate, there is a great deal of community spirit … It’s disappointing when companies still subscribe to the old cut-throat mentality in the social media space, since the two just don’t seem to mesh well.
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